Nowadays, the NEETs rate in the EU is persistently high (17,1%, Eurostat 2020) and the pandemic situation worsened their chances to find a suitable education, training or employment. On the other hand, EU Small and Medium Enterprises (SMEs) were not effectively using Social Media Platforms due to many obstacles identified in many EU studies, being the most relevant the lack of knowledge on digital tools and, a tight financial capacity (EC, 2020).